It all started on a backpacking trip through Morocco. Our founder, Sarah, fell in love with the vibrant colors, flowing fabrics, and carefree spirit of bohemian culture. "There was something magical about how people expressed themselves through clothing," she recalls. "It wasn't just fashion—it was a lifestyle."
When Sarah returned home, she couldn't find those same authentic pieces anywhere. Most stores offered either cheap imitations or overpriced designer versions. That's when the idea for Urban Boho Styles was born—to bring real bohemian fashion to people who value both style and substance.
We began small, literally working out of a garage with just three seamstresses who shared our vision. Now, years later, we still work with many of those same artisans, along with new ethical partners worldwide who help us create pieces that tell a story.
Fashion should feel as good as it looks. That's why we obsess over every detail—from the softness of our fabrics to the way a hem falls. Ever noticed how some clothes just make you stand differently? That's the feeling we're after.
We're also passionate about:
Honestly? The fashion industry can be exhausting. Trends come and go so fast these days that it's hard to keep up—and worse, it creates so much waste. We wanted to build something different.
One customer put it perfectly: "Your clothes don't make me feel like I'm wearing a costume. I can dress them up for date night or wear them to the farmer's market—either way, I feel like me." That's exactly what we're going for.
Whether you're a free spirit at heart or just someone who appreciates comfortable, well-made clothing, we're here to help you express your unique style without compromising on quality or your values.
Every season, our design team draws inspiration from unexpected places—a sunset in Santorini, the textures of a Moroccan rug market, even the way vines grow on old brick walls. It might sound poetic, but these details matter when creating pieces that feel alive.
We pay special attention to versatility. Take our signature flowing pieces—they're designed to transition effortlessly from beach cover-ups to elegant evening wear with just a change of accessories. Because let's be real, who has time for complete outfit changes these days?
Our best-selling items often come from customer suggestions. Like that time a traveler asked for "something that packs small but makes a big statement"—now that design gets thank-you notes from jet-setters worldwide.
At the end of the day, we're not just selling clothes. We're helping you build a wardrobe that feels like home—wherever life takes you.
